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Independent beauty, fashion, and culture reporting.

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Beauty Professionals Magazine

Archive

A chronological archive of published Beauty Professionals Magazine stories.

What Science Actually Says About Photopolymerization

Beauty

LED vs. Traditional Lash Glue:

What Science Actually Says About Photopolymerization

By Alina Isakova | ISSN 3144-0541September 16, 2026
Some careers follow a straight line. Olga Yemtseva’s did not and that, it turns out, was entirely the point.

Living

Two Wings of a Woman™

Olga Yemtseva on leaving the corporate world behind, the method that earned international recognition, and the invisible forces that run our lives whether we see them or not.

By Sergei Andreev | ISSN 3144-0541September 10, 2026
The Riaba Nail Precision System™ and the V’IRELIA Forward Recovery System™

Culture

Author-Developed Techniques in Precision Hardware Manicure and Nail Restoration

The Riaba Nail Precision System™ and the V’IRELIA Forward Recovery System™

By Svitlana Riaba | ISSN 3144-0541September 3, 2026
Three smiling women posing in front of a branded "BEAUTY" backdrop, holding awards and trophies. A graphic text overlay reads "BBF 2026 THEY COME BACK".

Living

BBF 2026 THE MAIN EVENT OF THE YEAR

The Fourth Beauty Business Forum expects twice the attendance of its third edition. And a significant number of those attendees have already been here before.

By Sergei Andreev | ISSN 3144-0541August 26, 2026
Artistic cover image for an article titled "FALL 2026: BEAUTY GETS REAL". The background features a blurred portrait of a woman on the left and a dark bouquet of deep red and cream roses on the right. A central rectangular text block, framed in yellow, contains the main title and a descriptive paragraph: "The sterile minimalism... Here are the four looks defining the season."

Fashion

FALL 2026: BEAUTY GETS REAL

The sterile minimalism and manufactured flawlessness that defined recent seasons are giving way to something richer, deeper, and far more interesting. Fall 2026 is about intention over precision texture over finish, character over correction. Here are the four looks defining the season.

By Sergei Andreev | ISSN 3144-0541August 26, 2026
Cover image for the article "The New Beauty Equation": a glass flask with a chemical formula, a compact powder mirror reflecting a woman's face, a cream tube, and a modern fitness band with a digital interface on a light fluffy background.

Beauty

THE NEW BEAUTY EQUATION

Industry Intelligence | Fall 2026 Three shifts redefining the American beauty industry right now.

By Sergei Andreev | ISSN 3144-0541August 24, 2026
A man standing next to a large trophy, giving a thumbs-up next to an event schedule banner for "The Barbershop Stage at America's Beauty Show / Cosmetologists Chicago". A graphic text overlay reads "Cut by Design".

Beauty

An Author’s Methodology for Men’s Haircut Design Based on Head Anatomy and Hair Growth Patterns

There is a moment at the beginning of every consultation that most clients never notice. The clippers are still on the counter. The cape is just going on. And the barber is already working.

By Zhyrgalbek Moldogaziev | ISSN 3144-0541August 23, 2026
Kateryna Lushakova, is a Platinum Brand Ambassador and the brand’s exclusive representative in the United States

Shopping

KATERYNA LUSHAKOVA

A NEW PERSPECTIVE ON THE LASH INDUSTRY THROUGH INNOVATION AND EXPERTISE.

By Sergei Andreev | ISSN 3144-0541August 11, 2026
A portrait of a smiling woman with long dark hair wearing a distressed pink t-shirt, against a blurred street background. A quote is overlaid on the image in white font on a black textured background: "Great color isn't applied it's built, one controlled layer at a time."

Beauty

Blonde Gone Dark: The Uncomfortable Truth About “Just Dye It Darker”

Why pigment refuses to settle on lightened hair and how a controlled-layering method solves what instinct alone can’t

By Valeriia Kizchuk | ISSN 3144-0541August 9, 2026
A portrait of a woman with long dark hair wearing a black uniform top and pink medical gloves, standing with her arms crossed against a beige background. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "Rebuilding the Barrier".

Beauty

Rebuilding the Skin Barrier After Inflammatory Conditions: A Practical Perspective

Cosmetologist’s Guide to Post-Inflammatory Skin Recovery.

By Anzhelika Syveniuk | ISSN 3144-0541August 7, 2026
A portrait of a smiling woman with long dark hair wearing a pink uniform top with "YARCO STUDIO" branding, standing in front of a dark wall with the "YARCO STUDIO" logo. A golden textured graphic overlay features the text: "Real cases. Two salons. Thirty people."

Fashion

Every Recurring Problem Deserves a Rule

Today, YARCO STUDIO operates on a simple principle: If the same problem occurs twice, we stop treating it as coincidence. We treat it as a system design task. Not a personnel issue. Not a conversation to have again. A process to be examined, a standard to be rewritten, a checklist to be added, a loophole to be closed. The goal is not to become the person who can solve any problem. The goal is to build the company where most problems stop occurring.

By Yara Yaroslavna | ISSN 3144-0541August 3, 2026
Championship titles evaluate what I’ve achieved as a master.

Fashion

The Art of the Detail

Oksana Zozulya — champion, judge, mentor on what it really takes to reach the top of the nail industry, and why staying there has nothing to do with titles.

By Valeriia Kizchuk | ISSN 3144-0541August 2, 2026
The difference between having a Yelp profile and having a Yelp presence

Culture

Your Yelp, Decoded

The difference between having a Yelp profile and having a Yelp presence...

By Sergei Andreev | ISSN 3144-0541July 14, 2026
How Beauty Professionals Can Turn Their Expertise Into a Product Brand

Beauty

How Beauty Professionals Can Turn Their Expertise Into a Product Brand

Most beauty professionals build their business around services. But there is a limit to how many clients you can see in a day. Creating your own product line allows you to generate additional revenue, strengthen client loyalty, and build an asset that grows beyond your treatment room.

By Natalie Vaulin | ISSN 3144-0541July 8, 2026
A portrait of a woman with blonde hair wearing a black top and a plaid blazer, seated on a stool against a dark background. She has a floral tattoo on her right arm. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "Beautiful Hair Doesn't Start With a Haircut".

Fashion

Beautiful Hair Doesn’t Start With a Haircut

Daria Abdunova: Real Hair Health vs. the One-Visit Effect Daria Abdunova is a hair reconstruction expert, trichologist, and international beauty judge (IBIA Level 5), who built her own restoration methodology while scaling the LoveMark Hair brand in the US. In this interview, she talks scalp diagnostics, lasting results over quick fixes, and the biggest myth in hair care today.

By Valeriia Kizchuk | ISSN 3144-0541July 7, 2026
The Return of Marc Jacobs Beauty

Culture

The Return of Marc Jacobs Beauty

It’s back. After a five-year silence, Marc Jacobs Beauty has officially returned summer 2026, new Coty partnership, same unmistakable energy.

By Sergei Andreev | ISSN 3144-0541July 7, 2026
A collage of images illustrating a "Clinical Beauty Lab" theme. The main image features a scientist in a lab coat and safety glasses using a pipette to transfer liquid into a vial labeled "CLINICAL BEAUTY LAB." A prominent black brushstroke graphic with a gold border is overlaid on the image, containing the white text: "DATA is the NEW black". The bottom row shows three smaller images: a microscope with a petri dish and text "The Lab Has Won: How Clinical Beauty Took Over the Industry"; a woman's reflection in a mirror; and a computer monitor displaying the same text: "The Lab Has Won: How Clinical Beauty Took Over the Industry."

Runway

The Lab Has Won: How Clinical Beauty Took Over the Industry

Clean beauty had its moment. Now science is running the show.

By Valeriia Kizchuk | ISSN 3144-0541July 6, 2026
The IBPA Business Retreat in Coachella

Culture

The image came off the work began

The IBPA Business Retreat is organized by the International Beauty Professionals Association. Coachella, California. When the Beauty Industry Steps Out of Instagram and Sits Down to Talk.

By Sergei Andreev | ISSN 3144-0541July 6, 2026
Working Legal in the U.S. Beauty Industry It Starts Here

Culture

LightWay by iulia andreeva

Working Legal in the U.S. Beauty Industry It Starts Here

By Valeriia Kizchuk | ISSN 3144-0541July 1, 2026
AI-generated picture

Fashion

The Algorithm of Beauty: How AI Is Rewriting the Rules of the Industry

From personalized skincare to AI-generated aesthetics the future arrived quietly, and it looks better than expected.

By Sergei Andreev | ISSN 3144-0541July 1, 2026
A portrait of a woman with long dark hair wearing a white blazer and a patterned top, standing against a dark background. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "First, the Lashes. Then the Design."

Beauty

First, the Lashes. Then the Design.

Inna Bahriantseva on lash recovery, the architecture of the eye, and work that begins long before the final photo.

By Valeriia Kizchuk | ISSN 3144-0541June 30, 2026
Balance Over Battle: How Anastasia Huk’s Method Is Redefining Acne Care

Beauty

Balance Over Battle: How Anastasia Huk’s Method Is Redefining Acne Care

While the industry debates which active ingredient is “stronger,” esthetician Anastasia Huk is asking a different question entirely and her answer is changing how practitioners think about acne.

By Valeriia Kizchuk | ISSN 3144-0541June 14, 2026
two woman sitting and looking at the camera

Beauty

Why Beauty Competitions Have Become the #1 Career Growth Tool in the Industry

In today’s beauty industry, being great at your craft is no longer enough.

By By Sergei Andreev | ISSN 3144-0541June 4, 2026
beautiful woman in a mirror

Beauty

8 Things That Will Reshape Beauty in the Next 12 Months

2025 ended on a split note for the industry. On one hand, global beauty sales grew 10%

By By Sergei Andreev | ISSN 3144-0541June 3, 2026
IBPA-preview

Beauty

Beauty Is More Than Just Doing Nails

Iuliia Andreeva, President of the International Beauty Professionals Association — on hollow memberships, the professional community missing in the U.S., and the organization the industry never had.

By By Valeriia Lizchuk | ISSN 3144-0541May 29, 2026
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Beauty is a practice. The Journal records the work.