Skip to content

Journal section

Beauty

Hair, makeup, nails, wellness, skin, and professional interviews from the beauty industry.

The edit

Beauty Stories

Search by title, description, author, tags, or category.

15 articles

After years of effortless layers and undone texture, hair is getting a shape again. A very specific one.

Beauty

The Return of the Fringe

After years of effortless layers and undone texture, hair is getting a shape again. A very specific one.

By Valeriia KizchukPublished
Beauty’s most powerful marketing story is over. What replaced it is considerably more interesting.

Beauty

The End of Clean

Beauty’s most powerful marketing story is over. What replaced it is considerably more interesting.

By Valeriia KizchukPublished
Ekaterina Kutsner carried grief across an ocean, left behind the life she knew, and built something entirely her own — one nail at a time.

Beauty

Never Too Late

Ekaterina Kutsner carried grief across an ocean, left behind the life she knew, and built something entirely her own — one nail at a time.

By Vladyslava KovalenkoPublished Updated
What Science Actually Says About Photopolymerization

Beauty

LED vs. Traditional Lash Glue:

What Science Actually Says About Photopolymerization

By Alina IsakovaPublished Updated
Cover image for the article "The New Beauty Equation": a glass flask with a chemical formula, a compact powder mirror reflecting a woman's face, a cream tube, and a modern fitness band with a digital interface on a light fluffy background.

Beauty

THE NEW BEAUTY EQUATION

Industry Intelligence | Fall 2026 Three shifts redefining the American beauty industry right now.

By Sergei AndreevPublished Updated
How Beauty Professionals Can Turn Their Expertise Into a Product Brand

Beauty

How Beauty Professionals Can Turn Their Expertise Into a Product Brand

Most beauty professionals build their business around services. But there is a limit to how many clients you can see in a day. Creating your own product line allows you to generate additional revenue, strengthen client loyalty, and build an asset that grows beyond your treatment room.

By Natalie VaulinPublished Updated
A portrait of a woman with long dark hair wearing a white blazer and a patterned top, standing against a dark background. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "First, the Lashes. Then the Design."

Beauty

First, the Lashes. Then the Design.

Inna Bahriantseva on lash recovery, the architecture of the eye, and work that begins long before the final photo.

By Valeriia KizchukPublished Updated
IBPA-preview

Beauty

Beauty Is More Than Just Doing Nails

Iuliia Andreeva, President of the International Beauty Professionals Association — on hollow memberships, the professional community missing in the U.S., and the organization the industry never had.

By Valeriia LizchukPublished Updated