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Independent beauty, fashion, and culture reporting.

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What Science Actually Says About Photopolymerization

Beauty

LED vs. Traditional Lash Glue:

What Science Actually Says About Photopolymerization

September 15, 2026

Read the feature
Some careers follow a straight line. Olga Yemtseva’s did not and that, it turns out, was entirely the point.

Living

Two Wings of a Woman™

Olga Yemtseva on leaving the corporate world behind, the method that earned international recognition, and the invisible forces that run our lives whether we see them or not.

September 10, 2026

The Riaba Nail Precision System™ and the V’IRELIA Forward Recovery System™

Culture

Author-Developed Techniques in Precision Hardware Manicure and Nail Restoration

The Riaba Nail Precision System™ and the V’IRELIA Forward Recovery System™

September 3, 2026

Three smiling women posing in front of a branded "BEAUTY" backdrop, holding awards and trophies. A graphic text overlay reads "BBF 2026 THEY COME BACK".

Living

BBF 2026 THE MAIN EVENT OF THE YEAR

The Fourth Beauty Business Forum expects twice the attendance of its third edition. And a significant number of those attendees have already been here before.

August 26, 2026

Fresh from the desk

Latest Stories

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Artistic cover image for an article titled "FALL 2026: BEAUTY GETS REAL". The background features a blurred portrait of a woman on the left and a dark bouquet of deep red and cream roses on the right. A central rectangular text block, framed in yellow, contains the main title and a descriptive paragraph: "The sterile minimalism... Here are the four looks defining the season."

Fashion

FALL 2026: BEAUTY GETS REAL

The sterile minimalism and manufactured flawlessness that defined recent seasons are giving way to something richer, deeper, and far more interesting. Fall 2026 is about intention over precision texture over finish, character over correction. Here are the four looks defining the season.

August 26, 2026

Cover image for the article "The New Beauty Equation": a glass flask with a chemical formula, a compact powder mirror reflecting a woman's face, a cream tube, and a modern fitness band with a digital interface on a light fluffy background.

Beauty

THE NEW BEAUTY EQUATION

Industry Intelligence | Fall 2026 Three shifts redefining the American beauty industry right now.

August 24, 2026

A man standing next to a large trophy, giving a thumbs-up next to an event schedule banner for "The Barbershop Stage at America's Beauty Show / Cosmetologists Chicago". A graphic text overlay reads "Cut by Design".

Beauty

An Author’s Methodology for Men’s Haircut Design Based on Head Anatomy and Hair Growth Patterns

There is a moment at the beginning of every consultation that most clients never notice. The clippers are still on the counter. The cape is just going on. And the barber is already working.

August 23, 2026

Kateryna Lushakova, is a Platinum Brand Ambassador and the brand’s exclusive representative in the United States

Shopping

KATERYNA LUSHAKOVA

A NEW PERSPECTIVE ON THE LASH INDUSTRY THROUGH INNOVATION AND EXPERTISE.

August 11, 2026

A portrait of a smiling woman with long dark hair wearing a distressed pink t-shirt, against a blurred street background. A quote is overlaid on the image in white font on a black textured background: "Great color isn't applied it's built, one controlled layer at a time."

Beauty

Blonde Gone Dark: The Uncomfortable Truth About “Just Dye It Darker”

Why pigment refuses to settle on lightened hair and how a controlled-layering method solves what instinct alone can’t

Read more

Beauty

Rebuilding the Skin Barrier After Inflammatory Conditions: A Practical Perspective

Cosmetologist’s Guide to Post-Inflammatory Skin Recovery.

Read more
A portrait of a woman with long dark hair wearing a black uniform top and pink medical gloves, standing with her arms crossed against a beige background. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "Rebuilding the Barrier".

Worth another look

From the Archive

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A portrait of a smiling woman with long dark hair wearing a pink uniform top with "YARCO STUDIO" branding, standing in front of a dark wall with the "YARCO STUDIO" logo. A golden textured graphic overlay features the text: "Real cases. Two salons. Thirty people."

Fashion

Every Recurring Problem Deserves a Rule

August 3, 2026

Championship titles evaluate what I’ve achieved as a master.

Fashion

The Art of the Detail

August 2, 2026

The difference between having a Yelp profile and having a Yelp presence

Culture

Your Yelp, Decoded

July 14, 2026

How Beauty Professionals Can Turn Their Expertise Into a Product Brand

Beauty

How Beauty Professionals Can Turn Their Expertise Into a Product Brand

July 8, 2026

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Independent reporting on the people, techniques, ideas, and culture shaping beauty work now.

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Beauty is a practice. The Journal records the work.