BBF 2026 THE MAIN EVENT OF THE YEAR
The Fourth Beauty Business Forum expects twice the attendance of its third edition. And a significant number of those attendees have already been here before.
The most honest thing you can say about a professional event is how many people chose to return. At Beauty Business Forum, that number is growing. Professionals come back not for the gala dinner photographs, but for what they carry home: a sharper sense of direction, restored motivation, and connections that quietly turn into collaborations.
Last year, the forum brought together approximately one hundred attendees. This year, organizers are expecting between 150 and 200. Nearly double with no change in format. Growth driven entirely by word of mouth.
The Fourth Beauty Business Forum takes place in Los Angeles on September 25 and 26, 2026. For the first time, in partnership with the International Beauty Professionals Association.
Why IBPA, and Why Now
The partnership with IBPA is not a cosmetic addition to the program. It is a direct response to something the industry has been asking for over the past two to three years.
“The industry is growing on three fronts simultaneously: demand is rising, the number of specialists is increasing, and new techniques are emerging constantly. And within that growth, there are professionals who are raising the bar for themselves. The question we hear most often is this: how do I stop being a technician with a price list and become a professional with a name? That is exactly why the forum is joining forces with IBPA an association that is actively redefining industry standards.”
The distance between a service provider and a personal brand is the line around which this year’s entire program is built.
The Program
The forum brings together conversations about scaling a beauty business, building a brand, using AI, and developing a professional reputation. Yaroslavna Atapina will discuss the systems behind sustainable salon growth; Yulia Bailo will focus on finding business bottlenecks before scaling; Natalie Vaulin will explain the path from a beauty product idea to a U.S. brand; and Yulia Malina will explore how AI teams can support content, sales, and growth. The speaker lineup also includes Eleonora Bediukh on social media growth without burnout, Larisa Berdnikova on becoming a sought-after expert, Evgenii Zhenin on how clients discover beauty businesses through ChatGPT, and Rustam Solntsev on memorable self-presentation. Sasha Zvereva will speak about building a personal brand and a business around the realities of family life. Hands-on master classes and individual consultations run alongside the stage program.
MASTERCLASSES
Running alongside the business program is a full track of hands on masterclasses brows, permanent makeup, hairstyling, lash lamination, and related techniques. The format is working practice: not stage demonstrations, but skill-building under direct professional guidance.
The Awards
The second day closes with a gala dinner and the IBPA Beauty Awards ceremony. The awards cover eleven categories, from hair and nails to education, beauty brands, skincare, and wellness. Entries are evaluated by an international panel of practicing beauty professionals and educators. The supplied Panel of Judges lists 44 unique judges. Liubov Chernykh appears in it twice, so the article’s current figure of 43 judges should be removed. The number of nominations also needs correction: the current awards page lists 35 nominations across the eleven categories.
The Program: Three Conversations
Seven presentations, organized into three thematic blocks and the structure is intentional.
How to build a business that can actually scale.
Yaroslavna Atapina opens the forum with Systems Instead of Chaos on why sustainable growth begins with documented processes, not advertising spend.
Yuliia Bailo approaches the same question from the opposite direction: Before Scaling how to identify the bottleneck before you hit it.
Khanna Vakulich brings the conversation back to fundamentals: Who Is Your Client? the psychology of sales through straightforward, real world examples.
How a technician becomes a name.
Eleonora Bediukh addresses one of the industry’s most universal pain points equally relevant for someone two years in and someone with a decade of experience: Content That Sells a sustainable system for social media that does not require daily burnout.
Natalie Vaulina maps the next step many professionals are beginning to consider: How to Build Your Own Beauty Brand in the USA from product concept to an American retail shelf.
What is changing the rules.
Yuliia Malina on the tool the industry is only beginning to explore: The Next Generation of Beauty Business: How an AI Team Helps You Create, Sell, and Grow.
Irina Chukreeva closes the program with the most unexpected session of the weekend: Why Are Some Beauty Professionals Booked Months in Advance While Others Constantly Search for Clients? What Astrology Can Reveal.
SPECIAL GUEST
Rustam Solntsev
He knows how to own a room. Now he’ll show you how.
At BBF 2026, Rustam shares the real techniques behind confident self-presentation how to calm the nerves, find your footing, and make every
audience
yours.
SPECIAL GUEST
Sasha Zvereva
She built a music career that defined a generation. Then she walked away and built something more personal.
Former lead singer of iconic Russian pop group Demo, lifestyle
entrepreneur, and mother of four, Sasha Zvereva knows what it means to create under pressure. Now based in California, she has built brands, launched projects, and grown an audience of millions all while raising a family.
At BBF 2026, Sasha brings her most honest conversation yet: what it actually takes to build a business when life is full, loud, and beautifully unpredictable. No filtered version. Just the real experience of a woman who refused to choose between ambition and family.
For every professional who has ever wondered if it is possible to have both this is your answer.
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NOMINATIONS:
Hair Barbering Excellence · Hair Restoration Mastery · Hair Color Technique · Hair Extensions
Nail — Manicure · Nail Extension · Podology
Brow — Brow Lamination · Brow Styling & Design
Lash — Lash Lift · Classic Lash Extension · Volume Lash Extension · Creative Lash Extension Design
Makeup Artistry — Bridal · Creative · Mature · Daytime
Permanent Makeup — Eyeliner Precision · Lips PMU · Camouflage & Correction · PMU Brows
Education — Online Beauty Education · Professional Beauty Training
Salon — Beauty Salon Innovation · Beauty Business Development
Brand — Professional Beauty Product Development · Beauty Brand Development · Innovation in Beauty
Skin Care, Cosmetology & Facial — Non-Invasive Rejuvenation · Anti-Aging Facial Treatment · Acne Treatment
Body, Wellness & Nutrition — Body Transformation · Sculpting Massage · Nutrition & Diet Correction · Anti-Cellulite Treatment
JURY PANEL:
Yuliia Cowan · Anzhelika Syveniuk · Anastasiia Holubiieva · Yuliia Rudenko · Olena Holovatenko · Mariia Iurkivska · Kseniia Pereshliuga · Natalya Morozova · Svitlana Riaba · Oksana Lemish · Nataliia Makhiniia · Tetiana Shykhova · Dinara Isangildina · Olesia Kalaidzhan · Eleonora Bediukh · Roza Alvrtsyan · Dina Kuchmenova · Natalia Iakovleva · Tamila Galaeva · Radmila Karpusheva · Olha Verhun · Maria (Masha Pixie) Chuguyev · Olga Vlasova · Ekaterina Rychkova · Olha Zhovanyk · Olena Halstian · Anna Dieriahina · Mariia Shovkanova · Xeniya Yemelyanova · Anastasiia Shevchenko · Mariia Honcharova · Yelyzaveta Strilets · Lana Panteleeva · Nataliia Zhulina · Viktoriia Vasylchenko · Alena Tcanko · Elena Zharkova · Oksana Karvehina · Anastasiia Huk · Rita Ruiz · Nataliia Korol · Liubov Chernykh · Iryna Tkachuk · Tetiana Kysliuk.
Forum Partners:
PLATINUM by Chetvertinovskaya Liubov
FORMULA Beauty Club
KGLicense
MARUA Skincare
H.A. Skin Lab
Airy Vibes by Iryna Tkachuk
HAIR PROFI by Natalya Morozova
KART
TESALOVA
Eat Me Golden State
Mahoney Production, Maria Osipova
LUX Photography, maksimova_photo
Andreeva Consulting is also featured on the forum website as a sponsor.
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A Note from the Editor-in-Chief
Sergei Andreev,
Publisher & Editor-in-Chief, BPM Magazine
I’ll be honest I once told myself I was stepping back.
After the third forum in San Francisco, I decided someone else would take the stage. I would watch from the wings. That lasted until I realized I simply didn’t want to let it go.
Beauty Business Forum is something I care about personally deeply, and perhaps unexpectedly for someone whose career has always been rooted in journalism. But that is exactly what this industry does to you. It draws you in.
Which is ultimately why I launched this magazine. And why BPM is proud to be one of the Forum’s principal partners.
I will be there. On stage,
where I belong. See you in the room.
