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4 articles

Olha Bielousova on the moment a colorist has to say no — and why that decision is the mark of real expertise

Living

The Cost of Blonde

Olha Bielousova on the moment a colorist has to say no — and why that decision is the mark of real expertise.

By The Cost of BlondePublished
AI skin diagnostics and scent profiling are no longer a novelty. In premium retail, they are becoming the baseline.

Living

The Beauty Algorithm

AI skin diagnostics and scent profiling are no longer a novelty. In premium retail, they are becoming the baseline.

By Sergei AndreevPublished
Some careers follow a straight line. Olga Yemtseva’s did not and that, it turns out, was entirely the point.

Living

Two Wings of a Woman™

Olga Yemtseva on leaving the corporate world behind, the method that earned international recognition, and the invisible forces that run our lives whether we see them or not.

By Sergei AndreevPublished Updated
Three smiling women posing in front of a branded "BEAUTY" backdrop, holding awards and trophies. A graphic text overlay reads "BBF 2026 THEY COME BACK".

Living

BBF 2026 THE MAIN EVENT OF THE YEAR

The Fourth Beauty Business Forum expects twice the attendance of its third edition. And a significant number of those attendees have already been here before.

By Sergei AndreevPublished Updated