KATERYNA LUSHAKOVA
A NEW PERSPECTIVE ON THE LASH INDUSTRY THROUGH INNOVATION AND EXPERTISE.
Kateryna Lushakova is an international lash competition judge, lash educator, and beauty entrepreneur dedicated to advancing modern technologies and professional standards within the lash industry.
One of the key areas of her work is the implementation of modern UV/LED eyelash extension technology, which expands treatment options for clients with increased sensitivity and a tendency toward allergic reactions. For salons, introducing this innovative technology also creates an opportunity to reach a broader clientele, offer a more advanced service, and increase the average service value.
Kateryna is a Platinum Brand Ambassador and the brand’s exclusive representative in the United States, representing Platinum’s professional products and UV/LED technologies in the U.S. market and promoting their integration into the work of lash professionals. Another important area of her professional expertise is her signature eye-shape modeling method. The technique is based on selecting an individual lash effect according to the client’s eye shape and position, facial proportions, and unique features. This personalized approach helps visually correct certain features, enhance natural beauty, and create a harmonious result tailored specifically to each client.