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5 articles

Artistic cover image for an article titled "FALL 2026: BEAUTY GETS REAL". The background features a blurred portrait of a woman on the left and a dark bouquet of deep red and cream roses on the right. A central rectangular text block, framed in yellow, contains the main title and a descriptive paragraph: "The sterile minimalism... Here are the four looks defining the season."

Fashion

FALL 2026: BEAUTY GETS REAL

The sterile minimalism and manufactured flawlessness that defined recent seasons are giving way to something richer, deeper, and far more interesting. Fall 2026 is about intention over precision texture over finish, character over correction. Here are the four looks defining the season.

By Sergei AndreevPublished Updated
A portrait of a smiling woman with long dark hair wearing a pink uniform top with "YARCO STUDIO" branding, standing in front of a dark wall with the "YARCO STUDIO" logo. A golden textured graphic overlay features the text: "Real cases. Two salons. Thirty people."

Fashion

Every Recurring Problem Deserves a Rule

Today, YARCO STUDIO operates on a simple principle: If the same problem occurs twice, we stop treating it as coincidence. We treat it as a system design task. Not a personnel issue. Not a conversation to have again. A process to be examined, a standard to be rewritten, a checklist to be added, a loophole to be closed. The goal is not to become the person who can solve any problem. The goal is to build the company where most problems stop occurring.

By Yara YaroslavnaPublished Updated
Championship titles evaluate what I’ve achieved as a master.

Fashion

The Art of the Detail

Oksana Zozulya — champion, judge, mentor on what it really takes to reach the top of the nail industry, and why staying there has nothing to do with titles.

By Valeriia KizchukPublished Updated
A portrait of a woman with blonde hair wearing a black top and a plaid blazer, seated on a stool against a dark background. She has a floral tattoo on her right arm. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "Beautiful Hair Doesn't Start With a Haircut".

Fashion

Beautiful Hair Doesn’t Start With a Haircut

Daria Abdunova: Real Hair Health vs. the One-Visit Effect Daria Abdunova is a hair reconstruction expert, trichologist, and international beauty judge (IBIA Level 5), who built her own restoration methodology while scaling the LoveMark Hair brand in the US. In this interview, she talks scalp diagnostics, lasting results over quick fixes, and the biggest myth in hair care today.

By Valeriia KizchukPublished Updated